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media studies |
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What is Media Literacy?
Media Literacy is the ability to decode, analyze, evaluate, and
produce communication in a variety of forms.
Definition of the Trent Think Tank on Media Literacy, Ontario, Canada, 1989. A way to approach Media Literacy is to: "take materials directed
at the senses and reposition them within the framework of critical
reason and thought."
Stuart Ewen, Chairman-Communication Department, Hunter College, NY Flow: "In all developed broadcasting
systems the characteristic organization, and therefore the characteristic
experience, is one of flow. This phenomenon, of planned flow, is
then perhaps the defining characteristic of broadcasting, simultaneously
as a technology and as a cultural form."
From, "Television Technology and Cultural Form," Raymond Williams
Empowerment Approach
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"Media Culture is the result of the industrialization of
information and culture. Images, sounds and spectacles help produce
the fabric of life, dominating leisure time, shaping political views
and social behavior, and providing the materials out of which people
forge their identities."
Doug Kellner |
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syllabus
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& politics | constructivisim
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